TERMS OF SERVICE

1. “Platform” — the Wizia AI web application at https://wizia.ai, including subdomains, APIs, and embed widgets.
2. “Provider” — the company identified in Art. 2.
3. “User” — any person or entity that registers and/or uses the Platform.
4. “Merchant” — a User utilizing the Platform for commercial activities.
5. “End Customers” — individuals interacting with the embed widget.
6. “Content” — all texts, images, videos, and data through the Platform.
7. “User Content” — Content uploaded by the User or End Customer.
8. “AI Services” — AI photo studio, VTO, AI video, sales automation tools.
9. “Virtual Try-On” (VTO) — AI overlay of a product onto a user photo.
10. “Personal Data” — as defined in Art. 4(1) GDPR.
11. “Credits” — internal unit for metering AI Services usage.
12. “Processor” — third party processing data on behalf of the Provider.
13. “Wizia Pixel” — JavaScript-based behavioral tracking technology using fingerprinting and event tracking.
14. “Profiling” — automated processing to evaluate personal aspects (Art. 4(4) GDPR).
15. “Predictive Analytics” — AI analysis to generate predictions.
16. “Derived Data” — insights, scores, profiles generated by the Platform.
17. “Cross-Site Tracking” — linking data across multiple websites via fingerprint/visitor_id.

Registered in the Commercial Register maintained by the Bulgarian Registry Agency.

1. These Terms govern the relationship between the Provider and Users.
2. The Platform provides: AI photo studio, Virtual Try-On, AI video, Embed widget, Analytics, Sales automation tools, Wizia Pixel, Predictive Analytics and Profiling.
3. By registering, the User accepts these Terms.
4. These Terms are an integral part of any agreement for use of the Platform.

1. Required: valid email, password, full name.
2. Minimum age: 18 years.
3. Accurate and current information required.
4. User is responsible for credential confidentiality.
5. Report unauthorized access to hello@wizia.ai.
6. Provider may refuse registration upon suspected abuse.
7. Trial period with free Credits — quantity determined by Provider.

1. Plans: Start, Growth, Scale, Enterprise — prices on the pricing page.
2. Prices in USD or EUR, inclusive of applicable taxes unless stated otherwise.
3. Payments processed by Stripe, Inc. No card data stored by us.
4. Auto-renewal; cancellation from settings — effective at end of current period.
5. Price changes with 30 days' notice; do not affect current period.
6. Add-on Credits — non-refundable, valid until used or account termination; they do not expire.
7. Monthly included Credits expire at the end of each billing cycle.
8. Failed payment — access restricted until resolved.

1. Consumers (natural persons): 14-day withdrawal right from contract conclusion (Art. 50 Bulgarian Consumer Protection Act).
2. Request to hello@wizia.ai (free text or standard form).
3. Exception: once digital content delivery has begun with explicit consent, withdrawal right is lost for consumed Credits.
4. Refund (excluding used Credits) — within 14 days via original payment method.

1. Lawful purposes only.
2. Prohibited:
   • IP infringement of third parties
   • Pornographic, violent, discriminatory content
   • Photos of persons without their consent
   • Reverse engineering, decompilation
   • Circumventing restrictions (rate limits, credits, auth)
   • Scraping/crawling without permission
   • Spam or fraudulent communications
   • Resale without written permission
   • Violating terms of integrated platforms (LinkedIn, etc.)
3. Violation — immediate restriction/termination without compensation.

1. Provider's property. Platform, software, design, logos, AI models, algorithms — exclusive property of the Provider.
2. User's property. User retains rights to User Content.
3. License from User. By uploading, User grants a non-exclusive, royalty-free, transferable, sublicensable, worldwide license for: providing/improving AI Services; AI model training; analytics; marketing (with anonymization); Derived Data; sale of Derived Data; commercial partnerships (subject to Art. 11 and 12).
4. License survives termination for already integrated data.
5. License to User. Limited, non-exclusive, non-transferable for subscription duration.
6. AI-generated content — for commercial and non-commercial purposes without additional fee.
7. Derived Data — exclusive property of the Provider. User has no right to revenue from it.

1. We use AI models from Google Gemini, OpenAI, and others.
2. No guarantee of accuracy or photorealism.
3. User is responsible for review before publication.
4. AI providers may add system watermarks.
5. Compliance with Google/OpenAI terms required.
6. No liability for third-party claims arising from AI content.

1. Processing in accordance with GDPR and applicable Bulgarian and EU law.
2. Details in the Privacy Policy (integral part of these Terms).
3. Acceptance of Terms = acknowledgment of the Privacy Policy.
4. Certain processing requires separate consent (Art. 11, 12) — not tied to accepting Terms.

1. Types of processing: technical processing, AI processing, storage, analysis/improvement, Predictive Analytics.
2. Basic consent: uploading for VTO = consent for technical and AI processing (contract performance, (b)).
3. Extended consent (separate, explicit, (a) / Art. 9): long-term storage (over 90 days), AI training, third-party sharing, marketing, Predictive Analytics.
4. Granular: separate opt-in per purpose. No effect on core service.
5. Withdrawal: settings or hello@wizia.ai. Prospective effect. Upon withdrawal: cease sharing, notify third parties, delete.
6. End Customers: Merchant ensures informed consent before widget processing.

1. Anonymized data: no additional consent required (Recital 26).
2. Identifiable data (with Art. 11.3 consent): commercial partners, analytics companies, AI partners, ad networks, market research, insurance/financial institutions.
3. Derived Data: anonymized — freely; identifiable — only with consent. Buyers sign Data Use Agreement.
4. Processors: Supabase, Vercel, Google (Gemini), OpenAI, Stripe, PostHog — with DPAs.
5. Legal requirements: disclosure without consent when required by law/court/authority.
6. Corporate transactions: transfer with prior notice.
7. International transfers: SCCs, adequacy decisions, BCRs (Chapter V GDPR).

1. Description: Fingerprinting (canvas, WebGL, AudioContext), persistent identifiers (visitor_id, session_id), behavioral events, context, device, server enrichment.
2. Cross-site tracking: linking across multiple websites for comprehensive profiles.
3. Identity Stitching: automatic linking of anonymous profiles with Merchant accounts.
4. Merchant obligations: joint controllers (Art. 26 GDPR). Merchant: includes in privacy policy, obtains consent, informs about cross-site tracking, provides opt-out.
5. Profiling: Pixel data may be used for profiling — details in Art. 13a.
6. Analytics dashboards for Merchant + Platform improvement + Derived Data.
7. Rate limiting: request limits per End Customer to prevent abuse.

1. Activities: Behavioral Scoring, Purchase Prediction, Style Affinity, Demographic Inference from photos.
2. Legal basis: without significant effects → legitimate interest (Art. 6(1)(f)); with significant effects → explicit consent (Art. 22(2)(c)).
3. Rights: not to be subject to automated decisions; human intervention; express views; contest decisions.
4. Safeguards: periodic bias audits. No discrimination on protected characteristics.
5. Contact: hello@wizia.ai. Response: within 30 days.

1. Provider uses reasonable efforts but does not guarantee uninterrupted service.
2. Provider shall not be liable for:
   • indirect, incidental, special, consequential, or punitive damages
   • lost profits, data loss, business interruption
   • acts of third-party AI providers (Google, OpenAI), Stripe, Supabase, Vercel
   • inaccuracies in AI-generated content
   • User actions in violation of these Terms
   • unauthorized third-party access, hacking, cyberattacks, or other security breaches caused by circumstances beyond Provider's reasonable control
3. Maximum liability: amounts paid by User in the 12 months preceding the claim.
4. Limitations do not apply to intentional misconduct or gross negligence, or where limitation is prohibited by mandatory consumer protection law.

1. Platform provided “as-is” and “as-available” without warranties of any kind.
2. No guarantee of specific results (quality, sales increase, etc.).
3. Statutory consumer warranties remain unaffected.
4. VTO results — visual orientation only, not a guarantee of actual appearance/fit.

1. By User: from settings; effective at end of current period. No refund (except Art. 6).
2. By Provider: immediately upon violation, harm, court order; or with 60-day notice upon Platform discontinuation.
3. Consequences: loss of access; Credits voided; content stored 30 days; license under Art. 8.3 survives.
4. Right to data export (Art. 20 GDPR) before termination.

1. Right to amend with 7 days' notice (per Bulgarian Consumer Protection Act).
2. Right to object — 1 month from notification. No objection = acceptance.
3. Upon objection — termination without penalties.

1. Governing law: the laws of the Republic of Bulgaria.
2. Competent court: Sofia, Bulgaria.
3. ADR: Consumer Protection Commission, Conciliation Commission, EU ODR platform (https://ec.europa.eu/consumers/odr).
4. Mandatory EU consumer protection provisions remain in force.

1. Entirety: Terms + Privacy Policy = entire agreement.
2. Severability: invalid provision does not affect the rest.
3. No waiver: non-exercise ≠ waiver.
4. Force majeure: no liability for circumstances beyond control (disasters, wars, pandemics, cyberattacks, outages).
5. Indemnification: User indemnifies Provider for ToS violations, misuse, or third-party rights infringement.
6. Language: Bulgarian version prevails in interpretation.
7. Communication: email (hello@wizia.ai) or Platform notifications. Electronic messages constitute written form under Bulgarian law.