Tone matching
Matches your brand voice across every DM, comment and story reply. Trained on your actual messaging history.
Always on in Instagram. Always on brand.
An AI agent that runs DMs, story replies and comment threads like your best community manager. Personalized at scale, brand safe, on 24/7. Followers become conversations. Conversations become orders.
35% DM open rateBrand-safe by designBusiness & Creator accounts
Trusted by 100+ fashion and ecommerce brands
Use cases
One Handle. Every Conversation That Matters.
From story-tag auto-replies to qualified wholesale DMs. Handled in your brand voice, on the channel your audience already lives in. Tap a use case to see what a real conversation looks like.
Story mentions
Customers tag your brand in stories every day. The agent replies in seconds with a contextual, on-brand DM - turning warm signals into live threads.
01 / 02
"obsessed with this blazer 🤍" - replied to your story
Thank you Maya 🤍 - saw your story. The stone cashmere is one of our favorites too. Want me to send the link with your size in stock?
Personalized DMs
Cold DMs that feel hand-written. Built from real profile signals. Soft, friendly, never the "hey wanna collab" template every brand sends.
02 / 02
hey @aria.styled - loved the silhouette in your last post 🤍 we just dropped a piece that fits that exact mood. open to a look?
yeah send it over!
Comment to DM
Replies to post comments with thoughtful value-adds that invite a DM. Turns drive-by likes into qualified conversations.
03 / 02
what size for someone 5'7?
Hi Sophie - runs true at 5'7, an M is the sweet spot in this cut. Slid you a sizing guide in DMs with a styling video too 🤍
Qualify in DMs
Once a conversation starts, the agent qualifies against your ICP - size, intent, region - and routes to checkout, a stylist call, or a human handover.
04 / 02
do you offer wholesale? we run a boutique in lisbon
Yes - would love to chat. Could you share a quick note on store size + edit so we can match the right SKUs? We can have a 15-min intro this week.
UGC & gifting
Identifies aligned creators, reaches out with a tailored proposal, manages reply threads. Builds an organic UGC pipeline at scale.
05 / 01
hi @nora.styled - your recent reel on tailored transitions hit on what we just dropped 🤍 open to wearing our blazer in your next look? happy to send the piece + brief.
Drop launches
Segmented broadcasts to opted-in top followers. Personalized to size, color and past purchase. Not a blast to everyone you've ever DMed.
06 / 01
hi Anya - resort 26 lands at 11:00 CET tomorrow ✨ as one of our top customers you have early access starting now. the cashmere set is back in your 38. wizia.shop/r26
Every Story tag is a chance to start a conversation.
Capabilities
Engagement First. Pitch Second. Always On Brand.
Wizia's Instagram agent doesn't blast cold DMs. It watches, engages, replies, qualifies - building real rapport before ever asking for the order.
Personalized DM outreach
DMs crafted from real profile signals - bio, recent posts, engagement patterns. Every opener feels written by a person, never templated.
Story mention auto-reply
When someone tags you, the agent answers in seconds with a contextual, on-brand reply - turning passive mentions into live threads.
Smart comment engagement
Reads post comments and replies with value-adds that invite a DM. Never generic, never salesy. Always feels like a real reply from your team.
In-DM qualification
Once a thread opens, the agent qualifies against your ICP, answers product questions, handles objections, and books the meeting or routes to checkout.
Real-time activity monitoring
Watches every prospect's posts, stories and comments for the right moment to engage - knows when to like, when to comment, when to DM.
Tone-locked brand voice
Trained on your past DMs and approved tone. Optional human-in-the-loop review on every outbound message before it sends.
Brand safety
Your Brand, Protected.
Every message, comment and interaction is governed by strict brand safety controls so your Instagram presence stays professional and on brand.
Content review
Optional human-in-the-loop approval for every message before it sends. Full audit log of every interaction.
Anti-spam protection
Rate limiting and natural behavior patterns that mirror real human activity. No bulk blasts, no flags.
API compliance
Fully compliant with Instagram's Graph API and Messenger API policies. No third-party workarounds.
How it works
Live on Instagram in Four Steps
Connect your account, define your audience, and let the AI start engaging. Four steps to a fully autonomous Instagram presence.
Connect account
Link your Instagram Business or Creator account securely. Takes under two minutes.
Define audience
Set your criteria: follower count, engagement level, style, location. The AI builds a prospect list from real profile data.
AI engages
The agent starts engaging with content, stories and comments naturally. Every interaction mirrors how your team would respond.
Conversations convert
Warm threads turn into orders, wholesale inquiries or UGC partnerships. Qualified leads get routed to your team.
Multichannel
One Agent Is Not Enough. Go Multichannel.
Instagram converts harder when it's part of a coordinated sequence. Combine it with email for cart recovery, WhatsApp for post-purchase, LinkedIn for buyer outreach, and voice for high-intent calls.
LinkedIn AgentOutbound to fashion buyers and retailersEmail AgentDrip campaigns, drops, abandoned cart sequencesWhatsApp AgentBroadcasts, post-purchase, supportVoice AgentVoice AI for outbound and inbound callsSMS AgentShort-form blasts, OTPs, delivery remindersLive ChatAI chat widget synced across all channels
FAQ
Common Questions About Instagram AI for Fashion Brands
01How does the Instagram AI agent work?
The agent connects to your Instagram Business or Creator account through Meta's official API. It monitors story mentions, post comments and prospect activity in real time. When a trigger fires (someone tags you, comments on a post, or matches your audience criteria), the AI engages with a personalized response. It can auto-reply to stories, send DMs, reply to comments, qualify leads, manage UGC outreach and send segmented drop broadcasts - every message written in your brand voice.
02How is this different from ManyChat or other Instagram automation tools?
ManyChat and similar tools are flow-based: you build a decision tree, set keyword triggers, and every user gets the same scripted sequence - when someone goes off script, the flow breaks. Wizia is AI-native. The agent reads each conversation, understands context, and writes unique replies. It handles objections, answers sizing questions with real product data, and adapts tone dynamically. It also covers use cases ManyChat doesn't - UGC and gifting outreach, drop launch broadcasts, and wholesale lead qualification.
03Will this get my Instagram account flagged or banned?
No. Wizia uses Meta's official Graph API and Messenger API only - no browser automation, unofficial endpoints or third-party workarounds. Rate limiting mirrors natural human behavior. You can also enable human-in-the-loop approval so every message is reviewed before sending. Your account stays fully compliant with Instagram's policies.
04Does it work with both Business and Creator accounts?
Yes. Both Instagram Business and Creator accounts are supported. Creator accounts are ideal for designer brands and small studios; Business accounts unlock additional analytics and API features.
05Can the AI handle UGC outreach and gifting?
Yes. The agent identifies aligned creators based on content style, audience overlap and engagement patterns. It sends a tailored collaboration proposal, manages the reply thread, and tracks the status of each partnership. You set the criteria (follower range, content style, location) and the AI builds your UGC pipeline at scale.
06How does comment-to-DM work?
When someone comments on your post (asking about sizing, price, availability), the AI replies publicly with a helpful answer and simultaneously sends a DM with more detail - a size guide, a product link, or a styling video. This turns a passive comment into an active conversation without the commenter needing to navigate to your DMs.
07Can I send drop launch broadcasts to specific segments?
Yes. VIP broadcasts are sent to opted-in followers only. You can segment by purchase history, size, color preference, location and engagement level. Each message is personalized - the recipient sees their size confirmed in stock, not a generic "new collection just dropped" blast.
08How does the AI learn my brand voice?
During onboarding, the AI is trained on your past DMs, approved messaging guidelines and tone preferences. You can set rules (never use exclamation marks, always reference the fabric, sign off with a specific emoji). The tone stays consistent across every story reply, DM and comment - and you can review and adjust at any time.
09What Instagram metrics can I track?
DM open rate, reply rate, conversation-to-order conversion, story mention response time, comment engagement rate, UGC pipeline status, and revenue attributed to Instagram conversations. All metrics sync to your Wizia dashboard.
10Can I use Instagram together with other channels?
Yes. Wizia connects Instagram with email, WhatsApp, LinkedIn, SMS and voice. A prospect who engages with your Instagram post might receive a follow-up DM, then an email with a lookbook, then a WhatsApp message with their size in stock. All channels share context so messaging stays consistent.