- Who they are
- Freeline sells women's clothing online. A shopper sees the dress on the model, not on herself, and only finds out whether it suits her when the parcel arrives.
- What they use
- Try-on only. The “Try me on” button sits on every product photo. The shopper uploads a photo and sees herself in the piece without leaving the page.Try-on
- What changed
- Shoppers have tried things on from day one: 6,915 try-ons and not a single day without one, 181 of 181 days.
Freeline: try-on for every dress.
An online women's clothing store at freeline-bg.com. Since 15 Apr 2026 every product page has a “Try me on” button.
Client since 15 Apr 2026 · freeline-bg.com
What it looks like in the store.
In numbers
- 6,915
- try-ons since 15 Apr 2026
- 181 / 181
- days with a try-on
Platform data as of 12 Oct 2026.
The first two weeks with the button
15 Apr–1 May 2026
- 29,175
- saw the button
- 2,274
- tapped “Try me on”
- 1,295
- saw themselves in the piece
- 219
- downloaded the result
- 7.8%
- CTR: tapped out of those who saw it
The button logged these events only for 15 Apr–1 May 2026, so the figures cover that period.
Try-ons per month
| Apr · from 15 Apr | 1,231 |
|---|---|
| May | 975 |
| Jun | 1,079 |
| Jul | 1,216 |
| Aug | 1,135 |
| Sept | 845 |
| Oct · to 12 Oct | 434 |
Every number is counted in the Wizia database, scoped to the client's account. We do not publish orders: the button logs them even when the shopper did not try anything on.
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Also see FlairPhotoshoots and video from phone photos. 4,262 images since March.